Farmer John is a fresh, high-quality meat company that is a leader on the West Coast since 1931.
Farmer John was at the point in their business where they were looking to expand their distribution on the west coast. Their sales team needed a functional and professional looking sales tool that could be used as an impactful leave behind for potential retailers.
We chose a flexible format for the family of products that would be best suited for the various retailers the sales team worked with. The format included a set of individual sellsheets that describe each product offered in the Farmer John product line. We worked with our vendor to make a custom folder template durable enoughto withstand the use in their conversations. To add to the piece, we chose to include a branded wooden cutting board that fit in one of the pockets inside the sturdy kit.
The sales team could make a connection with their audience with a high end branded tool that left a positive first impression on their potential buyer. The sellsheets helped in the conversation, and made it easier to communicate the differences between their high quality meat products that Farmer John offers to the market.
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