Liberty Mutual Insurance is committed to delivering auto, home and life insurance to individuals, families, and businesses across the U.S. They strive to preserve and protect the things people earn, build, own and cherish.
Liberty Mutual needed to communicate a consistent message across all of their marketing channels to customers and potential customers. Following the message developed for general media communications, our team developed a set of guidelines that was in-line and also more specific for direct response communications.
We applied a message, look and feel that was broad and drilled it down to be relevant to the target audiences that Liberty Mutual was looking to reach through various direct response campaigns using direct mail, email, in person events, and affinity partner communications. Based on what was created, we developed a set of guidelines to maintain a consistent brand message to their audience.
The response rates increased because our team used both strong limited time offers that were relevant to the target and paired with a consistent message. The message supported ones the target audience was seeing elsewhere in the general market.
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