Marsh, the international risk management leader, developed an organization meant to attract small, medium and high-wealth individuals by offering a portfolio of its product line to organizations that otherwise might be too small for Marsh.
Marsh approached us to create their Global Consumer’s Brand, sales system as well as individual campaigns and projects.
We introduced an overall brand and the mechanism to convincingly deliver the brand to the audience. To reach the audience, we used a multi-level series of contacts that would complement the website, all of which were approved by Mike Melling, International CEO of Marsh Consumer.
Over the next few years we developed over 250 pieces of collateral as well as various print ads, trade show displays, individual sell sheets and various other support elements, to support the 50,000 international employees of the division already employed when the division was created. We regularly provided collateral to the US, Great Britain and Brazilian markets.