Cosmetics are a big business, with the U.S. topping the list in 2015 as the most valuable beauty and personal care market in the world. That year, the American beauty and personal care business reached a market value of 80 billion U.S. dollars.
Our client is one of the world's preeminent manufacturers of innovative beauty and wellness devices. Through years of testing and research their team developed a device that has been proven to aid in reducing the effects of aging on the skin. When we were approached, the device was without a name and without a brand strategy.
We began with a thorough review of the business strategy and competitive context in order to create a brand strategy that supports the client's goals. We found that there are three unique aspects to the device that differentiate it from other devices in the market place. One of which is that the device utilizes the power of concentrated light to help reduce signs of aging. This finding became an integral aspect of the name. We further supported that position with a new visual identity: a sophisticated color palette and a logo that is sleek and modern.
The Prisma was debuted at Health & Beauty Products Expo in Tokyo, Japan. The campaign grew their email database by over 100%, and their supporting email campaign achieved open and click rates that exceeded industry averages by as much as 300%.