Many companies and individuals come to us with the problem of needing a logo. Ok, great we do logos! But what really needs to come first is a brand strategy: a plan or road map that relates to all aspects of your business, how it resonates with your customer base, and differentiates you from the competition. Creating the brand strategy will lead to creating a logo with a purpose and meaning, marketing collateral that connects with your audience, and a website that is engaging, easy to navigate and communicates who you are, what you do and why you do it. This is truly only the tip of the iceberg but this is where companies need to start. It is a marathon but each mile has its reward — appreciate the process.
A great logo will be the face of your business. This logo will have the power and ability to evoke an emotion, and in many instances communicate with the public in a much deeper way than many other forms of communication. For instance look at the power of some of the logo marks that we encounter on a daily basis: Starbucks, McDonald’s, Nike, etc. When you encounter these logos an emotion or feeling is associated with these iconic brand marks. Those emotions are developed from a personal journey with the brand. A good logo is one that can grow and evolve with your business, as well as be unique, connect or even begin to tell your company's story.
The importance of a cohesive and well designed business card, letterhead and envelope can’t be underestimated. A new prospect connection might be generated on LinkedIn, but once you land the meeting your business card will be a leave behind that has to make a positive impression. Consistent branding may begin with the logo, but beyond that, all of your printed collateral, marketing materials and online presence should be consistent across the board. Our attention to the smallest of details is visible by how carefully we select paper and finishes that perfectly align with the essence of your brand.
Website Design and Development
Today you need a website that is professionally designed and developed. One that is adaptive — it has to look just as good on a mobile device as it does on a desktop. From concept and strategy, to design and implementation, choose a team of experts that know how to get you there. Your social media channels and printed marketing materials need to point to your website. Through professional copy writing and user interface design that is engaging, fun and educational to the end user, your website needs to say who you are, what you do, and how you can be contacted.
At Convier Collective we have the blueprint to help you build your brand. We are here to help you launch the brand that you deserve for your business. Let’s go.
Partner & Creative Director
Michael, is an award winning designer whose work has been featured in publications such as Logo Lounge. With over 15 years of experience he knows the art and science behind building a brand. Helping brands succeed across many industry segments including financial services, pharmaceutical and retail.
Checkout our upcoming webinar hosted by the CADM
Brand and Marketing: The Dynamic Duo
You can do marketing without a brand strategy, but no one would know who you are. Just creating a brand without any marketing efforts – you’ll reach no one.
On November 15, Mike DeMent and Beckie O’Connor from Convier Collective will present a webinar on the synergistic relationship of branding and marketing. They will discuss how to best use the strengths of both branding and marketing to capture the attention of an audience, leave a lasting impression, and move them to take action.