In America, we just can’t put down our mobile devices and when we aren’t captivated by something on those screens, we are looking at something else on bigger screens–be it a computer or TV. Content is being consumed most of the day. We look for specific answers to our many questions regarding our personal lives (i.e. How much should my baby sleep during the night? What goes well with lamb chops? How can I be more assertive to get that promotion I want?). We want answers in the moment and the content we can consume is endless. Providing relevant answers is key for increasing your place in searches as to be thought of as a thought leader.
Find out the 5 questions you should ask yourself while developing your digital content to better attract your audience. Read more