Comcast SportsNet Chicago is a TV network that carries broadcasts of sporting events from various professional, collegiate and high school sports teams from across Chicago. Comcast SportsNet also highlights regionalalong with regional and national sports discussion, documentary and analysis programs.
Their goal is to establish a local connection to viewers, ideally growing the audience for Comcast SportsNet game nights and the SportsNite news program.
Weekly Print Ads | TV | Event Invites
We created two TV commercials featuring the lead anchors in Chicago. They share their passion and expertise of the local market while giving a glimpse into the personality of the news program. To promote Comcast SportsNet broadcasted games for all Chicago teams, we placed ads in the local papers and on news websites throughout the year. Also, for events, we helped create a buzz by crafting high end invitations that were sent to VIPs to attend exclusive events across the Chicago sports scene.
Awareness of Comcast SportsNet grew in the area and loyal viewership increased.
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